Traffic quality, explained

Demand partners pay premium CPMs for traffic they trust. Traffic quality is how that trust is measured — and how it is lost.

What we measure

• Invalid traffic (IVT): declared bots, scrapers, data-centre requests, suspicious user agents and abnormal patterns such as impossible view rates.
• Viewability: the share of served ads that become genuinely viewable impressions.
• Source mix: where visits come from — search, social, direct, referral — and whether the mix matches your site's real audience.

The guard

An AI traffic guard watches site quality continuously against the network's sensitivity settings. If a site's traffic turns bad, its ad requests are automatically stopped from reaching demand partners — protecting every other publisher's rates — the admin is notified, and you receive guidance in your dashboard explaining what was seen.

Keeping your quality high

• Grow traffic the slow way: search, loyal readers, real shares.
• Never buy traffic packages, exchange schemes or "guaranteed visitors".
• Keep placements honest — ads where readers actually see them, not stacked or hidden.
• Watch your Traffic section; a sudden source you do not recognise is worth a ticket to support before it becomes a problem.

Good traffic is not a hurdle we invented. It is the entire reason the CPMs are worth having.