Measured, never inflated — how impressions count

An ad being *served* is not an ad being *seen*. AdsWine only counts — and only pays for — impressions that meet a real measurement standard.

The viewability standard

An impression counts when at least 50% of the ad is in view for one continuous second. Anything less — an ad rendered below the fold, a tab switched away, a page closed instantly — is not a paid impression. This is the same standard premium advertisers use to judge what their money bought, which is exactly why demand partners trust the inventory and bid properly for it.

Invalid traffic is filtered first

Before earnings are finalised, traffic passes through invalid-traffic (IVT) checks: declared bots, suspicious user agents, data-centre traffic and abnormal patterns are identified and excluded. An AI traffic guard watches site quality continuously and can stop a bad site's requests from reaching demand partners at all — protecting every other publisher's rates.

Why honesty pays better

Networks that count everything look busy and pay badly: advertisers learn the impressions are worthless and bid them down. Measured-only counting keeps AdsWine inventory credible, and credible inventory is what earns premium CPMs over time.