How we work

Technology runs the auctions. People run the network. This is the operating style five years of publishing partnerships have settled into.

We review before we trust

Every website is reviewed before ads go live — new sites are observed for up to seven days while we watch their real traffic, or qualify faster through their own Google Search Console or Analytics data. Every publisher verifies their identity. Every payout is checked by a person before money moves.

We count honestly

If no real partner bids, no ad is served and nothing is counted. An ad response is not an impression; a viewable impression is. Invalid traffic is excluded before it can touch earnings. These rules occasionally make our numbers smaller than a competitor's slide deck — and consistently make our publishers' income real.

We show our work

Publishers see every bid live, trace earnings to individual impressions, and read the same reports our own team uses. Demand partners are never named to publishers — that anonymity is part of running a fair auction — but everything about a publisher's own traffic and money is theirs to inspect.

We answer

Support is handled by the team that operates the network, in the Help Centre and by ticket, usually within one business day. When something is wrong, the person answering can actually fix it.