Growing with our publishers

Networks like to talk about their own growth. Ours only happened because publishers grew first — here is what that has looked like from our side of the table.

From first sites to a network

Many of our earliest publishers arrived with a single growing website and a lot of questions. They are still with us — with bigger audiences, more formats, and earnings that arrive on a rhythm they can plan around. A network that keeps publishers for years learns things a network churning through signups never does.

What publishers asked for, and got

• Visibility. The live dashboard exists because publishers wanted to watch bids, not download monthly PDFs.
• Fair counting. Viewable-only measurement and invalid-traffic filtering protect the publishers who play straight.
• More demand. Hybrid demand — OpenRTB, Prebid and tags in one auction — exists because competition per impression is what raises CPM.
• Control. Per-account revenue share, floors, formats and reporting that answer questions without a support ticket.

The numbers today

5,000+ publishers, 50M+ monthly organic visits, publishers in every major market, payouts from $50 after a 30-day holding period. The figures change; the way they are earned does not.