Every kind of demand, one auction

Most networks accept one kind of demand and turn the rest away. AdsWine was built differently: every legitimate form of programmatic demand competes for your impressions in a single, fair contest.

The three kinds of demand

• Server-side OpenRTB. Demand partners bid in a real-time auction run on our servers for every ad request. This is the core of the network — fast, measured in milliseconds, and decided before the page finishes loading.
• Prebid (header bidding). Partners who run header-bidding endpoints take part through a client-side auction that competes against the server-side result. The better net bid wins, whichever side it came from.
• JavaScript tag partners. Some established networks only supply an ad tag. Their tags join the same waterfall with an expected value, so a tag partner is never shut out for arriving the "wrong" way.

How the winner is chosen

Every candidate is compared on net CPM — the bid after the partner's fees — never on gross numbers that flatter the network. The highest eligible net bid wins the impression. If nothing eligible bids, no ad is served and nothing is counted: we would rather return an honest no-fill than invent a bid.

What this means for you

More kinds of demand means more competition for every placement, and competition is what pushes CPM up. You do nothing differently — one tag on your site reaches all of it.