Ad tag installation and troubleshooting

Each ad unit page shows its exact tag. Place it where the ad should appear, inside the page body.

Troubleshooting, in order:

• Is the website approved and the ad unit active? The Ad Units page shows both states.
• Is the tag present in the served page HTML (view source — some cache plugins strip scripts)?
• Is bidding enabled for the format? New networks start with bidding off until an administrator enables it.

If no partner bids on a request, the space stays empty by design — that is a no-bid, not an error.