Ad formats and sizes that earn

AdsWine serves display and responsive formats. Choosing the right units matters more than adding more of them.

The workhorse sizes

• 300×250 (Medium Rectangle) — the most contested size in the industry; works in-content and in sidebars.
• 728×90 (Leaderboard) and 970×250 (Billboard) — premium header placements on desktop.
• 300×600 (Half Page) — high-viewability sidebar unit, consistently strong CPMs.
• 320×50 / 320×100 — mobile banners; pair them with a responsive unit for article pages.

Responsive units

A responsive unit adapts to the space you give it and lets the auction consider more sizes for the same slot. On mixed-device traffic it usually outperforms a single fixed size.

Placement advice from five years of reviews

• One strong in-content unit beats three below the fold.
• Keep the first unit where readers actually arrive — viewability is what advertisers are buying.
• Do not stack units so they compete with your own content for the same screen.
• Add a unit, watch its fill and CPM in the dashboard for a week, then adjust. The data is live; use it.